Dog Man: For Whom the Ball Rolls will be released August 13; a major merchandise push is beginning around the same time (see "’Dog Man’ Merch to Hit in August"). Dog Man: Fetch-22 will be released December 10. Both releases will be simultaneous across the U.S., Canada, UK and Ireland, Australia, New Zealand, and across Asia.
{IMAGE_3}Dog Man publisher Scholastic is sponsoring a Dav Pilkey book tour under the "Do Good" moniker, featuring events with a charitable component to support non-profit literacy organizations, local charities, military families, and schools and libraries in underserved areas. The tour kicks off in August and continues in the U.S. through the Fall, then hits Asia in November, and Australia and Canada in 2020.
Dog Man: The Musical opened in New York on June 28and will continue to play there through August 4. Starting this fall and continuing through 2020, the musical will tour North America. The musical is produced by non-profit TheaterWorksUSA, which is giving away 5000 tickets to New York youth during the run there, and offering subsidized tickets to communities in need in the other cities on the tour.
Dog Man will appear on the American Library Association READ poster and bookmark beginning this month, with the message "Be a Reading Supa-Buddy. Do Good." Scholastic is also making Dog Man "Do Good" educational resources available for teachers.
Although sales of the Dog Man volumes have already been setting records, it’s looking like the phenomenon is about to get turbocharged.
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