Toy and game distributor Flat River Group has acquired Optimum Fulfillment, a wholesale distributor, like Flat River, specializing in ecomm customers, the company announced. Based in Peru, Illinois, Optimum Fulfillment sells toys, games, and other consumer products to online retailers including Amazon, Kohls.com, Target.com, Walmart.com, and others. The acquisition will give Flat River "enhanced combined operational, technological, and service capabilities," the company said.
"Optimum brings extensive toy and game industry knowledge, deep relationships with respected vendors, and strong operational capabilities to Flat River Group,” Flat River Vice President and CoFounder Matt Dean said. "We look forward to helping Optimum’s vendor partners expand their eCommerce business."
Flat River will continue to operate Optimum’s Illinois location in addition to their three distribution centers in Kentwood, Michigan, which total 480,000 square feet (see "Flat River Group Adds Distribution Center"), Flat River President and Co-Founder Matt Stahlin told ICv2.
Flat River went through a majority recapitalization early this year (see "Game and Toy Distributor Completes Majority Recap"). It has made one previous acquisition, Impressions Game Distribution Services in 2018 (see "Flat River Acquiring Impressions").

Also Specializing in Ecomm Customers
Posted by Milton Griepp on November 12, 2020 @ 5:14 am CT

MORE GAMES
'Cygnar's Hellslingers'
May 20, 2025
Steamforged Games will release Cygnar's Hellslingers Command Cadre, for Warmachine miniatures game, into retail.
Saturday May 17, 2025
May 20, 2025
ICv2 visited the Meijer Supercenter store at 14169 S Bell Road, Homer Glen, Illinois 60491 on Saturday May 17, 2025.
MORE NEWS
Boy Detective Fights Crime with a Slingshot in Comic Strip Spoof
May 20, 2025
The story of a hard-boiled 12-year-old who goes full Mickey Spillane spoofs the action-filled newspaper comics of the 1940s.
'Cave Lurkers,' 'Bog Dwellers,' and 'Forest Stalkers'
May 20, 2025
WizKids unveiled three new Pathfinder Battles boxed sets.