Marsh Sr. had initially offered $150,000, a flight to California, and a "good time" in LA to the person that secured The One Ring. After receiving feedback from fans, he upped the ante to $500,000 for the card. The One Ring 001/001 card can be pulled from English Collector Packs in the upcoming Magic: The Gathering Universes Beyond: The Lord of the Rings: Tales of Middle-earth set (see "'Lord of the Rings' Cards").
The $500,000 bounty sets a real baseline value for this ultra rare card. This offer seems in line with some of the other Magic ultra rare cards. As a comparison, a signed artist proof Black Lotus, of which there are very few of in existence, hammered recently for $615,000 (see "'Magic: The Gathering' Black Lotus"), and PSA Gem Mint 10 Alpha Black Lotus cards have fetched over $500,000 (see "Alpha Black Lotus Goes for $511.1K").