The new arrangement will see Flat River handling sales, marketing, and event management for Maestro’s English games, including physical product sales to retailers and distributors. The deal includes Maestro’s upcoming Hello Kitty and Smurfs games (see “Gen Con 2023 News: Maestro Media Offers Up First Look at ‘Smurfs’ and ‘Hello Kitty’ Board Games”) as well as the company’s The Binding of Isaac: Four Souls Requiem.
Last year, Flat River picked up distribution of Nord Games (see “Flat River Group Now Carries Nord Games”) and Pendragon Game Studio (see “Flat River Group Signs Pendragon Game Studio to a Distro Deal”) in the U.S.
