DBA(s), if any:  NextPlanetOver.com, NPO.com

Headquarters:  2425 Olympic Blvd., Ste. 200 East, Santa Monica, CA  90404

Phone:  310/582-7500

Fax:  310-582-7501 

Website URL:  www.npo.com, www.nextplanetover.com, http://www.ehobbies.com/

Business founded:  1999

Employees: Approx. 55-65

Number of locations:  Online

Product lines

Action figures, models and statues

Anime, manga, and Japanese imports

Collectible card and roleplaying games

Comics and graphic novels

Movie and TV merchandise

Approximate percentage of sales      

Action figures, models and statues   25%

Anime, manga, and Japanese imports 20%

Collectible card and roleplaying games 5%

Comics and graphic novels 40%

Movie and TV merchandise 10%

Number of skus offered at any one time:

Action figures, models and statues 850

Anime, manga, and Japanese imports 1300

Collectible card and roleplaying games 1040

Comics and graphic novels 7300

Movie and TV merchandise 1300

Methods of selling

On-line sales -- shopping cart.

Sourcing

Exclusively from Diamond

Unique features

NPO.COM is a comprehensive, online retail destination for the comics enthusiast - available 24 hours a day, seven days a week.   Showcasing virtual shelves stocked witb more than 11,000 products, NPO also features New Releases every Wednesday, comprehensive reviews and product descriptions plus active Message Boards where fans across the country sound-off.  

Retail philosophy

NPO's retail philosophy is to use the unique benefit the Internet provides to offer relevant products to millions of people regardless of geographic location or hour of day.  Realizing that comics enthusiasts are usually fanatical about popular culture, we've leveraged the Internet's ability to store massive amounts of information to create robust message boards and comprehensive content pertaining to products and the industry in general.  NPO's goal is to become the source of products and information for the comics enthusiast 24 hours a day, seven days a week.