Comic Distribution Changes, on 'Modern Horizons 2' Prerelease, Free Comic Book Day, More
Posted by ICv2 on July 19, 2021 @ 5:19 pm CT
After what felt like an overly long time getting signed up with PRHPS, I read that Lunar will be selling Marvel product also in the future. I did not see that coming. My current plan is to use PRH and see how it goes for Marvel products.
The biggest positive for us in using Lunar is it gets to us so fast. Meaning Lunar arriving days ahead of the release date is far better than when UPS fails to get us our Diamond shipment the day before the release date or by the release date. Here in central Iowa, there are multiple comic stores so when one store fails to get their comics available for sale and the others do, many people go elsewhere to pick them up, costing the store that didn’t receive its shipment money through no fault of their own. Then that store gets to hope and guess when will the UPS shipment actually will make it. Answering questions from customers that are kind enough to patiently wait with "hopefully tomorrow" is never fun.
I have had customers asking us if we will still be selling the smaller publisher comics that are only available through Diamond. The answer of course is yes. Many of our customers still get comics from Image Comics, BOOM! Studios, IDW Publishing, Dynamite Entertainment, Zenescope Entertainment, and more publishers. It would be a big loss of sales for us to stop carrying them. Though as time goes on, will more and more of these publishers expand who they use to get their comics out?
Crazy times, trying to get back to "normal" while still being surprised. These last few years have been a lot of never-thought-I-would-see moments.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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