"Today's audience is interested in the experience first, not in the transaction," said Martin.

We wrap up our photo coverage of New York Comic Con with photos from Sunday, the final, shorter, day.

Here's the story of New York Comic Con in photos, here with photos from Saturday, the peak day.

Here's the story of New York Comic Con in photos, continuing with more photos from Saturday, the peak day.

Here's the story of New York Comic Con in photos, beginning with photos from Thursday and Friday, the first days of the show.

Here's the story of New York Comic Con in photos, continuing with more photos from Thursday and Friday, the first days of the show.

Here's the Story of New York Comic Con in photos, continuing with more photos from Thursday and Friday, the first days of the show.

Here's the story of Wizard World Chicago Comic Con 2019 in pictures, continuing with photos from Saturday.

Here's the story of Wizard World Chicago Comic Con 2019 in pictures, concluding with photos from Saturday.

Here's the story of Wizard World Chicago Comic Con 2019 in pictures, kicking off with photos from Friday.