Quantity Estimates Based on Diamond Indexes and External Title Data
February 4, 2002
Estimated quantities for initial orders on comics shipping in February 2002 from pop culture stores ordering from Diamond US.
Industry-Wide Effort a Major Step Forward for Comic Industry
February 2, 2002
Free Comic Book Day is gaining strength as more publishers have agreed to participate and as the promotional heat picks up.
Tops Comics and Toy Categories
January 26, 2002
The December Top Ten Cool lists, which reflect how products actually sold through in pop culture stores, had big products selling big...
To Start in 2002
January 21, 2002
According to Variety , MTV has committed to a Spider-Man animated series to premiere in the second half of 2002.
HeroClix Streets with Spider-Man Movie
January 21, 2002
WizKids has announced the details of its licensed Marvel collectible miniatures game, which uses a dial base system similar to the Mage Knight system.
Improvement in December
January 20, 2002
Marvel improved its on-time percentages during December, but remains behind on a significant percentage of its top titles. Seven out of Marvel's top 25 titles scheduled for December did not ship during that month, a 28% late percentage.
What about Quality?
January 11, 2002
Marvel's new hardcover program continues to draw retailer response. Here's a different take from a retailer who's more concerned about production quality than price -- Terry Allen of Bonanza Books and Comics in Modesto, California.
Runs through January 30
January 7, 2002
Taco Bell may have backed out of a major promotion with the Spider-Man film, but the giant fast food chain is currently involved in a month long Cardcaptors promotion.
What's the Correct Exposure?
January 6, 2002
Two of this year's most important films for pop culture retailers open two weeks apart in May. The two films have marketing strategies that are diametrically opposed, but which just might work out for the best in each case.
Strasser on Hovorka
January 5, 2002
A couple of weeks ago, we published a story on Marvel's new hardcover program for 2002. Here's a continuation of a dialogue between Ilan Strasser of Fat Moose Comics and Games and Tricia Hovorka of TalesofWonder.com.
