Zhang Yimou's Hero took the top spot for the second week in a row with a modest total of some $11.5 million.

Zhang Yimou's Chinese martial arts epic Hero was a surprise winner at the weekend box office raking in an estimated $17.8 million.

The Kids WB announced the fall schedule for its Saturday morning animation block, the highest-rated kids' Saturday lineup on television over the past couple of years.

The new ICv2 Retailers Guide to Games #5 reports that the market for games in the four categories surveyed was down vs. 2003.

Nintendo is planning over $1 million in television, print, and public relations marketing support for the next Pokemon TCG release, Fire Red and Leaf Green , due out August 30th.

Upper Deck plans an aggressive schedule of releases through the end of the year for its four CCG lines.

Last week's box office leader ( Alien vs. Predator ) and leading box office surprise ( Yu-Gi-Oh! The Movie ) both dropped by over 67% during their second weekend of release.

The long-awaited cinematic crossover of two potent science fiction franchises, Alien vs. Predator , topped the box office this weekend with an estimated take of $38.3 million.

ICv2 has learned that the Genio Group is set to announce the U.S. launch of the Myths & Legends collectible card game.

Wizards of the Coast is expanding its distribution for its Star Sisterz Collectable Charm Game .