Mike Boze of HawgHead Comics in Fort Smith, Arizona comments on the troubles of Borders and ponders the ramifications of discounting at Hastings.
I read with interest the continuing problems with Borders Books. Which brings up the subject of Hastings Entertainment. I went to the local Hastings on Saturday to rent a DVD and noticed the comic book section. Normally I do not walk through the comic books but something caught my eye and I had to stop. There was a large sign over each set of racks that read, "BUY 2 COMIC BOOKS AND GET ONE FREE." As retailers we know what our cost is and what our profit margin is.
I question if this is really an effective tool to grow the market. From stores like Borders can we not ask if deep discounts ever provide growth?
The opinions expressed in this article are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
'Deep Discounts'
Posted by ICv2 on February 23, 2011 @ 3:05 am CT
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