Retailers have until February to opt-in. Marvel urges retailers to promote the celebration and provide the publisher with a list of promotional efforts. (Marvel may contact participants soon after the FOC.)

Launch party incentives include a War of the Realms #1 Party Variant illustrated by Amanda Conner and an Art Adams Premium Variant. To qualify for the party variant, retailers must exceed 300% of orders for Avengers #11 with orders for War of the Realms #1 regular cover (see “'War of the Realms' #1 Cover Revealed”) by the FOC of 2/25/19, and then there is no order limit. For the Art Adams Premium Variant, retailers must also exceed 300% of orders for Avengers #11 with orders for War of the Realms #1 regular cover, and then they may order up to two copies.

Each participating retailer will also receive one free copy of War of the Realms #1 Party Sketch Variant.

A free War of the Realms God Wheel (Bundle of 25) will be sent to retailers who exceed 300% of orders for Avengers #11 with orders for War of the Realms #1 regular cover. After that, retailers may also order additional bundles of the God Wheel for $10.00.

There are several other variant covers available for War of the Realms #1 with different ordering thresholds that are not tied to launch party participation. There are also several tie-in miniseries for the event (see “Thor's Baby Sister?! Joins 'War of the Realms'“ and “The X-Men, Daredevil, and Punisher Join the 'War of the Realms'”). 

Marvel is releasing a helpful collection of key chapters leading up to the event, War of the Realms Prelude, on March 13 (see “'Prelude' Recaps Plot Seeds for 'War of the Realms'.”) The publisher has made a checklist available for retailers to download from Diamond including all the issue tie-ins.