Column by Scott Thorne
March 8, 2021
This week, Scott Thorne reviews the concept of the anchoring heuristic as it pertains to Pokemon TCG cards.
Ties-In Closely With the Physical Product
February 15, 2011
The online Pokemon Trainer Challenge ties-in to the Pokemon TCG .
Part of 15th Anniversary Celebration
February 28, 2011
Two new Pokemon movies will debut as a double feature.
Trading Card Game Gets Movie Tie-in Products
January 18, 2019
The Pokemon Company will be releasing several Detective Pikachu tie-in products for the Pokemon Trading Card Game.
Zine Once Had Circulation of 500,000
April 12, 2001
Magazine publisher H& S Media has cancelled its monthly 'unofficial' Pokemon magazine, Pojo's Pokemon , which was selling 500,000 copies per month, primarily via newsstand distribution, at the height of the Pocket Monsters craze.
Of Marketing & Distribution
December 12, 2005
Nintendo of America Inc. and Pokemon USA Inc. have announced that effective January 1, 2006, Pokemon USA will assume the consumer marketing and distribution responsibilities for the Pokemon TCG .
And Anime--Starting Jan. 1
December 27, 2005
Pokemon U.S.A. will assume control over all Pokemon licensing in North America starting on January 1.
Merchandising the Big Hits Driving Kids Sales
April 28, 2015
We talked to her about the big hits driving sales for kids, how to merchandise a kids section, and more.
With 'Pokemon GO,' Real-World Pokemon Gym, and Build-a-Bear
October 29, 2015
The Pokemon brand is moving into the real world, with three initiatives announced in the last few weeks.
'XY - Fates Colide' and 'Mythical Pokemon Collection'
February 12, 2016
The Pokemon Company has two releases coming in May.