North Star Games, LLC, maker of the popular games Evolution and Happy Salmon, announced it is adopting MAPP and issuing a Channel Restriction Notice (CRN) restricting sales on

Many manufactures in the hobby game trade have adopted Minimum Advertised Pricing Policy (MAPP) in the last two years (see “Top Five 2017 Hobby Game Business Events”).  The policy is aimed at enhancing the value of the company’s brand as well as providing long-term benefits to everyone purchasing its products.

North Star also issued a Channel Restrictions Notice (CRN) to all its resellers, designating as a restricted sales channel.  Effective immediately, North Star Games has limited its Amazon distribution to two authorizes sellers in the Amazon Third-Party marketplace.  Resellers who do not participate in Fulfillment by Amazon (FBA) have until February 13 to deactivate their listings.  Resellers who do use FBA need to sell through their existing inventory by March 9. North Star will work with its authorized Amazon partners to monitor product listings and remove unauthorized sellers.

“We highly value our retail partners and their commitment to providing valuable instore experiences that create memorable moments for their customers and grow the gaming community,” said North Star Games Co-President Satish Pillalamarri.  “We look forward to helping our partners grow their businesses by providing enhanced services such as game demos and organized tournaments.”

North Star will be releasing the introductory family version of Evolution to the hobby market on March 1 (see “'Evolution: The Beginning' Comes to Trade”).