In-store gaming events have become a critical part of marketing games in recent years. W e looked for retailers that run a lot of events in their stores to gain the benefit of their experience.

Paramount Pictures has just optioned the 11-volume science fiction series John Carter of Mars , which includes the first published fiction by the legendary Edgar Rice Burroughs, creator of Tarzan .

Our Top 10 Cool lists, which rank the best-selling products in pop culture stores, are dominated by franchise properties (with a few surprises) in our rankings for March 2002.

Mystic Eye Games and Thunderhead Games have announced that they will publish adventures compatible with the Dragonstar campaign setting for the d20 system.

Licensed merchandise based on entertainment and characters accounted for over $25 billion in sales in 1999.

One of the yet-to-be-released products that drew a lot of attention at the recent GAMA Trade Show was Misguided Games' Children of the Sun.

The Topps Company has trading cards for three of the top movie projects for 2002, Spider-Man , Star Wars Episode II: Attack of the Clones , and Lord of the Rings: The Two To wers.

ICv2's second annual look at the merchandising potential of Hollywood movies comes at what could be described as both the 'worst of times' and the 'best of times' for selling tie-in goods.

To maximize its take from this blockbuster title, New Line is preparing four different DVD editions of the first film in the LOTR trilogy.

Decipher, Inc. announced the formation of the Decipher Game Management Authority (DGMA), an independent tournament management company.