Luma Games and Horrible Games have reached an agreement for Luma to serve as the exclusive English-language distributor of Horrible Games products in the U.S. and Canada, the companies announced. Under the new agreement, Luma will distribute all upcoming games from Horrible, including Similo and The King’s Dilemma in Q4 (see “’King’s Dilemma’ and ‘Similo’ from Luma Games and Horrible Games”), and take over distribution of backlist games such as Potion Explosion, Dragon Castle, and Railroad Ink as existing stock sells down and new printings are done. Luma will also handle retail and event support for Horrible’s catalog.
Luma CEO Jules Vautour pointed to his long relationship with the company. “I’ve had a strong relationship with Horrible Games for many years,” he said. “They are making excellent, innovative games, and it is humbling to be entrusted with their brand going forward.”
“We look forward to building a strong and mutually successful partnership with Luma Games,” Horrible Games CEO Lorenzo Silva said of the new deal.
This marks the second line formerly distributed in North America by CMON during Vautour’s tenure there (see “CMON Names Jules Vautour COO”) to move to Luma, after Ankama signed with Luma earlier this year (see “Ankama Goes with Luma for North American Distribution”).
CMON signed an exclusive distribution deal with Asmodee North America earlier this year (see “CMON Enters Exclusive North American Distribution Deal with Asmodee NA”). The last Horrible game announced by CMON was Fantastiq (see “‘Fantastiq’ New Horrible Game from Lorenzo Silva”); the plan for its distribution "has yet to be determined," a Luma spokesperson told ICv2.