An ICv2 Release. Although gifting takes place year-round, it's at another level during holiday season, creating big opportunities for geek culture retailers to make sales beyond those regularly made to those that use their purchases themselves. The types of products, which tend to tie to geek culture properties known to both the gift-giver and the person for whom the gift is intended, also change, toward stand-alone or introductory items rather than those continuing a series of purchases.
We're exploring opportunities to merchandise gift items in multiple categories on ICv2.com this week with special content supported by sponsors VIZ Media, Free League, and Lion Forge.
We'll be running special features and columns on merchandising holiday gifts this week; watch the list below for our updated list of articles for ICv2’s Gifts Week!
Features
The Holidays Are Art Books Season
Ten Gift Choices for Card Gamers in 2019
Gift List - Kids Graphic Novels
Gift List - YA Graphic Novels
More Art Book Gifts for the Holidays
Stocking Stuffers, Toys, and Merch for Holiday Shelves
Holiday Gifts for Manga and Anime Fans
Columns
Graphic Novel Gifts for Comic Fans
Rolling for Initiative -- Gaming Gifts for Game (and Other) Players
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Getting the Most Out of the Holiday Season
Posted by Milton Griepp on October 22, 2019 @ 9:20 am CT
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