Improvement in December
January 20, 2002
Marvel improved its on-time percentages during December, but remains behind on a significant percentage of its top titles. Seven out of Marvel's top 25 titles scheduled for December did not ship during that month, a 28% late percentage.
What about Quality?
January 11, 2002
Marvel's new hardcover program continues to draw retailer response. Here's a different take from a retailer who's more concerned about production quality than price -- Terry Allen of Bonanza Books and Comics in Modesto, California.
Runs through January 30
January 7, 2002
Taco Bell may have backed out of a major promotion with the Spider-Man film, but the giant fast food chain is currently involved in a month long Cardcaptors promotion.
What's the Correct Exposure?
January 6, 2002
Two of this year's most important films for pop culture retailers open two weeks apart in May. The two films have marketing strategies that are diametrically opposed, but which just might work out for the best in each case.
Strasser on Hovorka
January 5, 2002
A couple of weeks ago, we published a story on Marvel's new hardcover program for 2002. Here's a continuation of a dialogue between Ilan Strasser of Fat Moose Comics and Games and Tricia Hovorka of TalesofWonder.com.
Pro, from a Bookseller
January 5, 2002
A couple of weeks ago, we published a story on Marvel's new hardcover program for 2002. This comment is from a bookseller, Torsten Adair of Barnes and Noble Lincoln Triangle, in New York City.
Over 650,000 Copies Ordered from Diamond U.S.
January 2, 2002
Batman: The 10-Cent Adventure topped the comic charts for January 2002, with over 650,000 copies ordered from Diamond U.S. prior to any late orders or reorders.
Most Important to Retailers
December 31, 2001
Here are ICv2's Top Five Comic Stories of 2001. These rankings are based on the business impact of these events on pop culture retailers. 1.Comics bottom? The first three quarters of 2001 were rough in the comics industry. Orders on comics hit new lows
Most Important to Retailers
December 25, 2001
ICv2 is pleased to present our top five Movie/TV Merchandise stories of 2001. These rankings are based on the business impact of these events on pop culture retailers. 1.Retro cartoons drive sales.
Holiday Releases Dominate Top 10 Cool
December 26, 2001
New products dominated the Top 10 Cool lists this month, as strong new releases timed for the holidays pushed aside older ones.
